Alter Ego Blonde Ego Pure Lightening Cream 500g

Alter Ego Blonde Ego Pure Lightening Cream 500g

Available for TRADE CUSTOMERS only

Be Blonde Pure Light Cream

  • Weight: 500 g


High-quality Italian bleaching cream. Cream formula lifts up to 7 levels, provides maximum control and is easy to use with all lifting techniques. Creamy texture promotes improved adhesion to the hair structure and better transference of the active ingredients.


Lifts up to 7 tones.


  • Cosmetic lightening that respects the hair structure
  • Ideal for use with all lightening techniques and for de-coloring Technical Services
  • Creamy texture
  • Non-volatile formula
  • Easy to mix

Active Shine Complex: Natural derived ingredient extracted from the Brazilian Palm, infuses extra brilliance and shine

Inca Oil: Leaves the hair structure soft and easy to manage, eliminates frizz and gives manageability. Exceptional restructuring and anti-age properties.


  • 1:1,5 gives a more compact consistency perfect for free-hand techniques
  • 1:2 gives a more fluid consistency perfect for foil techniques
  • 1:2 for full-head lightening


Alter Ego Italy Be Blonde is the first ever professional range of color and lightening products that have been especially formulated to meet all the needs of naturally blonde, bleached or lightened hair structures. The active ingredients in the Be Blonde range, selected for their restructuring and deep nourishing properties guarantee maximum brilliance.

Professional Italian lightening products guarantee reliable results every time.

Made in Italy